Process And Monitor Evet Registrations (Unit 5): Knowledge Of Events

Integrate knowledge of: 

- event programs and costs
- format for reports and documents 
- information required by event managers to monitor attendance numbers and deliver events

List 4 ways you can take action to address attendee issues – think about if you were running an event that required 500 participants and 1 month out you only had 200 what could you do to increase your numbers?

1. Advertise through the media (Newspaper, TV) 
2. Use Social media and share exclusive photos
3. Ask someone influential to mention the event 
4. Online campaign
5.  You could also hand out some free tickets to get the event out there. 

 Organisation: Sydney Film Festival

“Festivals are about people seeing as many films as they can so you have to keep prices low,” said Sydney Film Festival (SFF) chief executive Leigh Small about the sensitivities around ticket pricing (SBS.com.au). 

 According to SBS.com.au the SFF approximately costs around 5 million a year to run due to the costs of prizes, flying in stars, hire and event set up. The festival's program relies on securing films people will be interested to watch and ones that feature high profile actors also helps. There are also government incentives and sponsors who help contribute to the film festival's budget. This means it would hard for events to just be suddenly cancelled because there is money coming from various areas but if there are numbers the screenings could moved to smaller venues.

Explain how the registration process effects an event program (inclusions and the cost of running an event )

– think about if you were not able to show a top rating film that you had advertised,

-  what impact would this have on the festival, include in your discussion about the program, would any changes need to be made. 

As a film festival there are several things that may effect attendance numbers and the registration process. First of all, to run the SFF a quality list of film contacts are needed to get directors and film makers with promise to deliver short films people are going to want to see. If you did promise a top-rated film but were not able to get your hands on it, you would have to reach out and find a suitable film to replace it. This would mean possible online campaign and getting volunteers to do some research. Then you would have to possibly change around the program of films shown and spend time spreading the word of the new film. Another change to help, could be for the film submission time to be expanded for more talent to hand in submissions. You may need to spend money advertising for the film festival and for the pre-events such as the opening night gala. 

Changes to the film festival can have both a negative and positive effect on the event. You have to take into consideration that people may have specific films in mind they want to see and if you can't offer it, they may not buy tickets to this year's festival. While there's a chance the extra advertising and creating more awareness of the event could attract more attendees. Just think... social media is a useful tool that can be used to interact with followers and update them with latest information.

For your specific organisation, list 5 customer documents you would issue an event attendee based on their registration information.
- invoice
- receipt
- confirmation letter

- event info
- event program


Process and Monitor event registrations with speed and efficiency and within event deadlines. 

Provide 2 examples of when you have completed an event registration with speed and efficiency and within event deadlines. 

 - buying concert tickets on time at a booth
 - buying movie tickets for a movie premiere