Wednesday, May 21, 2014
Access Information on Events (Unit 1): Stages Of Event Management
1. Concept: Preliminary planning & Event approval
The importance of this stage is for ideas to be discussed, set goals and come up with an overall vision for the event. Then you'll have to gain approval for the event to go ahead.
2. Venue scouting & budgeting
The importance of this stage is to be realistic about your economic situation and develop a budget that you can stick to. By knowing how much money you have to use, it can help build a price range for venues you can afford and the tools/products to execute your plan.
3. Program planning, talent selection & recruiting
The importance of this stage is to lock-in some key speakers or performers as part of the entertainment for event. This can also help with attracting ticket sales.
4. Guest lists & data management
This leads to the RSVP process and gathering numbers for the sitting arrangements. This is important for the team to be organised such as making a schedule and beginning to order any products needed.
5. Promotion, publicity & printed collateral
This stage that includes reaching out to audiences via printed posters, fliers, newspaper/TV advertisements and posting on social media. It's important that we promote our event to get positive attention and sell more tickets.
6. Event Execution
This stage is important because you get the chance ensure all your bases are covered and that prepare for any on-coming issues in the final days before the event.
7. Event Reconciliation
After you have executed all your goals and the event has passed. This includes debrief meeting, going over the budget and event results. It's important you communicate with your team leader, clients and members of the press.
Sources:
http://www.kmelanie.com/p/the-7-stages-of-highly-effective-event.html
http://blog.eventish.com/2011/08/30/event-management-a-step-by-step-guide/
http://www.stroke.org/site/DocServer/howtoplananevent.pdf?docID=2921
Labels:
budgets,
concept,
event execution,
events management,
guestlists,
itafe,
promotion,
venue scouting
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